Mad Fine

MAD FINE launched in 2023 with an unapologetic perspective and tongue-in-cheek humor. Highlighting mental and reproductive health and LGBTQ rights, the jewelry is as thoughtful as it is beautiful.

After learning that suicide is a leading cause of death for new moms, MAD FINE Founder Sophie Flack designed the Emotional Baggage Collection: turning something hidden and unspoken into something worthy of display and dialogue.

Mad Fine’s carved gemstone pendants have an uncanny resemblance to popular depression and anxiety medications and help destigmatize mental health struggles while benefitting the nonprofit Fountain House, who provide comprehensive support for those living with serious mental illnesses.

When we’re honest and transparent about our struggles, the more likely we’ll help someone feel seen, and less alone.