- Craft
- Plated and fine jewelry
Shlomit Ofir is a Tel Aviv jewelry designer known for soft minimalism, careful detail and a timeless feminine style. She trained in industrial design at the Holon Institute of Technology before turning to her real passion, designing her own jewelry and accessories, and launched her brand in 2008.
Everything is designed in-house and crafted locally in her Tel Aviv studio, which is run mostly by women. The label has since grown to include watches, home decor and stationery, with brand stores in Israel.
Her designs draw on botanical, classical and romantic themes, using techniques like enameling, patina and etching. Much of the line is gold- or silver-plated brass, alongside sterling silver, solid gold, pearls and gemstones. "What I do is about making people happy," she told The Jerusalem Post, "about giving people something that they enjoy and have fun wearing."
Her Judaica includes tiny Star of David earrings and necklaces and the Israel at Heart collection, which donates 20% of proceeds to women and girls affected by the October 7th attack.
Good to know
- Educationindustrial design degree, Holon Institute of Technology
- PressThe Jerusalem Post profile (2016)
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