About the brand

Adara Rituals

Adara Rituals is Tara Townsend's modern Jewish lifestyle line of hand-beaded holiday decor, candles and ritual objects, named for her daughter.

Craft: Hand-beaded holiday decor

Adara Rituals started with a search that came up empty. Tara Townsend, a Wharton graduate and the granddaughter of Holocaust survivors, went looking for Hanukkah decor that was festive, beautiful and meaningful, and couldn't find it. So she created it, and named the company for her daughter's Hebrew name, Adara. She wanted pieces that felt like they were "carrying the light of the Jewish people forward."

Each item has its own making story: hand-beaded pieces from a female-owned artisan workshop in India, metalwork etched and forged with centuries-old tools and techniques, textiles knit in small batches by a family mill, and candles poured by hand. Alongside the objects, the brand offers updated blessings and ritual guides written in the language of the Divine Feminine.

The range runs from beaded garlands, ornaments and placemats to Star of David throw blankets, candleholders and Jewish-themed scented candles.