About the brand

Ella and Noah

Ella and Noah makes Jewish holiday sticker books and felt mask sets, created by Michal Gil, a mom of three who couldn't find holiday activity books her own kids could relate to.

Based: Tel Aviv, Israel
Craft: Jewish holiday activity books and felt masks

Michal Gil started Ella and Noah while raising her three boys in Australia. She went looking for Jewish holiday activity books her sons could actually relate to, came up empty, and decided to make her own.

The result is a family of hands-on holiday kits. Sticker activity books for Shabbat, Hanukkah and Passover are each packed with 150+ stickers, coloring, mazes and matching games, and the felt mask sets turn a seder or a menorah lighting into a little bit of theater. The mission is simple: "fostering Jewish tradition in today's children" through play.

Michal now lives in Israel, and the brand works out of Tel Aviv, publishing as Little Pineapple Books.