Eli7Designs was launched in 2019 by Elisheva Rishon as an indie empowerment apparel brand. She built it from her own experience as a Black, Orthodox Jewish woman whose identity was often treated as controversial, and her aim was for people to wear her designs with pride in every part of who they are. ModernTribe has carried her Hebrew and Jewish-pride tees, including Boker Tov, Sababa and Black, Jewish and Fabulous.
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