- Based
- Cranston, Rhode Island
- Craft
- Symbol and charm jewelry
Alex and Ani is an American jewelry brand based in Cranston, Rhode Island. Carolyn Rafaelian founded it in 2004 and named it for her two daughters, and the first pieces were made in the factory her father had opened in 1966.
The brand is best known for its expandable wire bangle, patented in 2004, which slides to fit instead of fastening with a clasp. Its charms are built around symbols meant to carry personal meaning, which is why its Star of David and evil eye pieces sit naturally alongside the rest of its line.
Good to know
- Signature pieceThe expandable wire bangle, patented in 2004, with a sliding closure in place of a clasp
- The nameA combination of founder Carolyn Rafaelian's two daughters' first names
- CollaborationsLicensed collections with Disney Parks, the New England Patriots and Mattel brands including Barbie and Hot Wheels
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