I see sadness everywhere, not just on those days when one of my relatives dies, or when the Yahrzeit for one of my relatives cycles. I feel like i want to actively mourn when there is a mass shooting, or the loss of someone dear to me but not bloodline related to me. This Yahrzeit candle holder strikes the right balance for me. I keep it on my desk. It doesn't make me feel like I am wallowing in sadness, or that i am morose, but rather, that i am contemplative and appreciative of those whose lives ended before mine. If you purchase the proper height tea-light (which you insert into this candle HOLDER), the flame can last 12 hours or more, and to me, as I sit at my desk typing, it is a reminder that I am alive, and I am grateful. I for sure use the Yahrzeit candle on shabbos, because i already have matches and other candles out --- so I light a 3rd candle, which burns a little longer than the others and keeps me company as the dusk gives way to darkness. The item is not flashy or showy, and that is why i like it. It is small, subtle, and (if you choose to keep it nearby) always within reach. Since I see (at the time i am writing this review) both the silver color and the gold colors are sold out, Yair, permit me to make this observation: Consider making this item is a non-reflective metal, such as pewter or bronze or iron. I think the holder should recede and the candle flicker should be the attraction. My 2 cents.