Shelly Agronin graduated from the Industrial Design department at Bezalel Academy of Art and Design in Jerusalem (2004). Since then she has been working for leading design studios and developed a wide range of products for companies in Israel and abroad.
Her passion is to shift an average object through design and to create fascinating experiences that connect emotionally. Shapes, technologies, and styling appeal to her. From this alchemy comes her creativity, and the ability to provide smart solutions.
Throughout her career, she worked on cross-disciplinary teams, with engineers, graphic designers, and marketing teams in a wide range of categories: from consumer electronics to jewelry; from mass production consumer plastic items to niche one-offs, from idea to product.
Shelly’s favorite technology in the last decade was metal bending. Even after the development of hundreds of products, the process of transition from two-dimensional layout to a three-dimensional product amazed her every time a new. Through Wallaby's folding products she wants to share this experience with her customers.