By Ziva Haller Rubenstein of Designist Dream



Yes, that's right. A fruiton. What a name!? I was so excited to see this in a Tel Aviv design store last week. Loved the design, the name made me smile and then there's the concept. This isn't your beat-up old post-college futon. The Fruiton is made by Israeli Design studio Tom Pol because "every fruit deserves its individual space." So not only do your apples get to recline in regal style atop an Israeli design home accessory, they also get some r&r. Which, when you think about it, kind of makes sense, after all, why should all your fruit have to duke it out for prime positioning in your typical conical-shaped fruit bowl? Why not grant each fruit - or vegetable just to be PC - get its own chance to showcase its natural beauty or seduce you with its tasty intimations...



So, I may be reading way too much into this but the Fruiton is for fun fruit and voyeuristic veggie loving design fans who like their centerpieces as conversation starters. For Tom Pol, their design is about, "the pleasure of a shape, the confidence that emerges from quality and the comfort of something functional." And it doesn't get more functional than a futon.

{Crossposted from Designist Dream}