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NLTD To Be Reviewed by Google: "Gambling" Disallowed on Ad Words

| Categories Gambling, Google, No Limit Texas Dreidel, Poker | | 3 Comments

No Limit Texas Dreidel may be kicked off Google Ad Words. I just had a "chat" with the Ad specialist and it doesn't look good. We'd set up Google Ads because dreidel is so commonly misspelled: dreidel, driedel, driedle, draydel, etc. etc.. We had every combination of dreidel with poker, and no limit, and hold'em, and holdem so people googling for us could find us. I looked up our account today and all our keywords had been disapproved. During the chat with the specialist she speculated that NLTD may be disallowed because it fits their definition of gambling. My shocked response was, "it's chocolate: you spin the top and win chocolate."

There is chance and there is wager: but so is true with Mah Jong, Monopoly, and the traditional dreidel game. What differentiates these games along with NLTD, is that the wager isn't something of real value: points, play money, and chocolate.

What do you think? I'd really like to hear some opinions on this.

Here is Google's policy for gambling:

And here is our chat transcript:
Tai: Hello, thanks for your patience, Jennie. I'm happy to help you with your Google AdWords account.
Jennie: Great!
Jennie: I have a few campaigns
Tai: Would you mind waiting a moment while I pull up your account?
Jennie: I see two of them have disapproved keywords
Jennie: sure.
Tai: Ok, which are these?
Jennie: lets look at ModernTribe first
Jennie: [the name of the campaign]
Jennie: all these keywords are disapproved
Jennie: why?
Tai: I believe it's because your ad text references gambling, which is a prohibited product per our product policy, so all keywords associated with it will be disapproved as well.
Jennie: ok. This is a problem for me. I mention poker because our game, which is played with chocolate coins for Hanukkah is a riff on poker. I can't use the word poker?
Tai: I would suggest not including words about gambling in your ad if you want your ad to run. You can read our policy at:
Jennie: so any type of poker is considered gambling?
Tai: Yes.
Jennie: so how do I go about getting my keywords re-approved, now that I removed "poker" from my ad?
Tai: I would suggest also removing other gambling-related terms like 'Texas Hold'em' from your ads, Jennie. Let me check for a moment on the best way for your keywords to be re-reviewed.
Jennie: thanks. Is there any way to get this over-rid, considering my game is No Limit Texas Dreidel which is a dreidel game, played with chocolate but is a spoof on Texas Hold'em poker?
Tai: Thanks for holding, Jennie. I found that your keywords will be re-reviewed with any ad text changes, so there's nothing additional you need to do.
Jennie: let's talk about The other campaign
Jennie: [Campaign Name]
Jennie: All these words are disapproved. But the ad isn't disapproved
Tai: I am first researching the answer to your other question, Jennie, then I'll be happy to take a look at that next campaign.
Tai: Jennie, I don't believe that even spoofs on gambling would be allowed by our product policy. However, if you'd like me to double check with our policy team, I'd be happy to do that then get back to you in the next few days with their answer.
Jennie: OK. Thank you. Can we discuss the other campaign.
Jennie: I now understand why maybe poker keywords would be disapproved. But why all keywords. When the ad isn't disapproved?
Tai: Sure, let me look it up.
Tai: This is the same situation; that your words are disapproved per our product policy.
Jennie: but all the words?
Jennie: how do I fix this?
Jennie: I need to remove "poker" I understand
Tai: I'd suggest deleting all gambling-related keywords.
Tai: Right.
Tai: Then you can modify your ad text to prompt them to be re-reviewed.
Jennie: OK. Is the review by robot or by a human?
Tai: By a human.
Jennie: OK. So if "No Limit" is the name of my game, can I keep "no Limit" as the search words?
Tai: Jennie, I am going to check on whether your product is allowable at all per our product policy. You might want to hold off making changes until I get back to you about this.
Jennie: It's a Hanukkah game, played with chocolate
Jennie: you've got to be kidding me
Jennie: do you know what the dreidel game is?
Tai: Again, I would suggest you read over our product policy page.
Tai: This clearly lists gambling games played even for fun to be prohibited.
Tai: However, I will be happy to run your particular situation by our policy team and get back to you about it.
Jennie: but, every "game of chance" is a gambling game. Even traditional dreidel
Jennie: You spin the top and win chocolate
Tai: Jennie, I can see that you are frustrated, but this is not a productive conversation.
Tai: As I said, I will check with our policy team about this, and let you know the result.
Jennie: I'm not frustrated
Tai: Is the best email address for me to use/
Tai: ?
Jennie: is better
Tai: Ok, I will get back to you, most likely by next Monday.
Jennie: OK.
Jennie: Thank you!

From ModernTribe Jewish Gifts


Google “horse racing tips”… ads do come up. It takes you to which is owned by a self proclaimed “betting scientist”.
Pretty close to G’s policy…

Posted by M on September 26, 2007

It appears that the policy forbids websites about gambling. But in the conversation, they talked about keywords being disapproved. These are very different things. For example, if you wanted a site that helped you recover from a gambling addiction, you could not use “poker” to help people find it!

They are consistent, though. If you do a google search for “poker” there are no ads that appear, in contrast with a harmless word such as “Tuba,” which produces a few ads.

It may be a losing battle.

That said, it’s an interesting question about whether NLTD is really a gambling game. The fact that it deals in gambling chocolate may or may not be essential to what is gambling. It might be harmless gambling! Considering that google doesn’t even allow you to promote gambling websites where no money is exchanged at all (i.e. ‘play for fun’) I can’t imagine they’ll allow a gambling for chocolate game to be advertised. Great post though!

Posted by Jim Davies on September 24, 2007

The content policy says a lot, but doesn’t say anything that would be banned by a no-limit texas dreidel ad.

It says:
Advertising is not permitted for online casinos, sports books, bingo, and affiliates with the primary purpose of driving traffic to online gambling sites.

Check. It’s not a casino, sports, book, bingo, or affiliate, and does not drive traffic to online gambling sites.

This includes, but is not limited to, the promotion of online casinos and gambling activities, sports books, lotteries, bingo, poker,

NLTD is none of these things. Neither the ad nor the site direct o online play nor to any of the above games.

sites that provide tips, odds and handicapping, software facilitating online casinos and gambling, gambling tutoring online, gambling related eBooks,


sites where the primary purpose is ‘play for fun’ gambling, or ‘play for fun’ gambling

Neither the ad nor the site direct to any site where any sort of gambling may be played.

or casino games of skill,

NLTD doesn’t direct to a casino game of any sort.

and affiliates with the primary purpose of driving traffic to online gambling sites.


So, exactly what is NLTD violating? It’s a party game, not an online casino.

Posted by webb on September 25, 2007

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