While speaking to Israeli designers, I discovered a disturbing trend: there are too many middle people involved in the distribution process, which is jacking up the retail cost and/or requiring Israeli designers to manufacture in Asia instead of in Israel. For example, one designer has a distributor in Israel, who sells to a distributor is the US, who sells to retailers. That's TWO "middlemen" who, if they are doing what is standard, are doubling the price each time. That is ridiculous.
One of my goals with this business is to work directly with designers and "distribute" enough stuff retail so that (1) the price can stay lower and (2) if possible, stuff can be manufactured in Israel. It is better for Israel and the world if products are manufactured in Israel and not cargoed from place to place before they get to a retailer.