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    This is the second post in a series called "Open E at MT." In the spirit of the Open Source software movement, I'll be openly sharing my learning experiences at an e-commerce entrepreneur.Choosing Your Business Name URL.Judaica Modern was second runner for the name of the website now called ModernTribe -- and strongly lobbied for by my dear friend Reid. After learning so much about Search Engine Optimization (SEO), it may have been a better choice. That's because it has "Judaica" in the URL which weighs heavy for Google --...